ADDleisure Final Results
Fitbug, which offers online health and well-being coaching services, continues to develop and expand its offering to an ever-growing audience, currently 22,000 members, mainly focussing on the corporate wellness and health insurance sectors, with increasing effort being placed on the public health arena. In the past 17 months Fitbug has invested more in enhancing its core technology and also piloting its offering with various large multi-national corporates and progressing a number of other initiatives.
The quality of Fitbug’s offering and the potential benefits of its services have been highlighted by the signing of various agreements with high-profile organisations in a number of differing sectors, ranging from workplace health, to fitness operators, government and public sector healthcare providers. Significantly, the Fitbug concept has been trialled as part of a corporate health initiative by a major supermarket group for a staff health programme and employed across 30 countries by a leading global energy company with extremely encouraging results. In June 2008, Fitbug extended its original three-year agreement with PruHealth, a leading private medical insurance company for a further five years, taking the agreement to 2013.
